Press Release (04/12/2004)
Dwight Yoakam's Bakersfield Biscuits™ Brand Products Reach Into Arizona

Dwight Yoakam's Bakersfield Biscuits™ brand of frozen food products are now available in H-E-B grocery stores. H-E-B, based in San Antonio, Texas, operates more than 300 stores in Texas and in Mexico.

Dwight Yoakam's Bakersfield Biscuits™ brand of frozen food products are now available in Bashas' grocery stores. Bashas', based in Chandler, Arizona, operates 44 BashasÍ grocery stores primarily in Arizona.

Multiple Grammy Award-winning singer-songwriter/actor Dwight Yoakam is the creative force behind the ever-expanding line of Dwight Yoakam's Bakersfield Biscuits™ brand food products. His inspiration is his Granny Earlene, who made down-home quality foods for Dwight when he was a boy growing up in rural Kentucky. "I originally had these items made up for some friends of mine, and they liked ïem so much, we had to keep on makin' 'em!" says Yoakam.

Bashas' now offers four items from the line: Chicken Lickin's™ brand chicken fries, Chicken Lickin's™ brand Buffalo-style bites, Boom Boom Shrimp™ brand breaded, par-cooked Buffalo-style shrimp, and Border Shrimp™ brand breaded, par-cooked Southwestern-style shrimp. All four products are now available in the frozen meat section of Bashas' grocery stores.

"We're proud to be retail partners with Bashas' grocery stores, a strong retailer with a long history of community involvement," says John Marburger, President of Modern Foods. "Every item in the Dwight Yoakam's Bakersfield Biscuits™ line is made of the highest-quality ingredients, which is a perfect fit with Bashas' commitment to excellence." (Modern Foods markets and distributes the Dwight Yoakam line of frozen food products nationwide).

Chicken Fries are made from all-white meat chicken breast patties with rib meat, breaded, and shaped like fries. Buffalo-Style Bites are also made from all-white meat chicken breast patties with rib meat and breaded, but the breading has a Buffalo-style flavor and they are shaped like drummies and wings. Buffalo-Style Bites are flavorful, but still mild enough for the whole family to enjoy. Both chicken products are boneless and fully-cooked.

Boom Boom Shrimp™ and Border Shrimp™ are both breaded, par-baked shrimp made from hand-selected Pacific white shrimp. Boom Boom Shrimp™ have a unique Buffalo-style seasoning that's as unique as their name. Border Shrimp™ have a Southwestern-style seasoning with a hint of lime. Both shrimp items are tail-off and ready to prepare, for "heat 'em and eat 'em" convenience.

    All four products:
  • Come in convenient, resealable poly bags.
  • Are ready to prepare in just minutes: "Just heat 'em and eat 'em"™
  • Can be prepared as a main course, appetizer, or as an ingredient in complete meals: try any of these great products in wrap sandwiches, as a salad topping to make any salad a main course, or as an appetizer. Check the Modern Foods website for more recipe ideas (www.ModernFoods.net).

Grammy Award-winning singer/songwriter Dwight Yoakam is known for hits such as "Guitars, Cadillacs," "Fast As You," and "Ain't That Lonely Yet" in the course of a remarkable career that has spanned two decades and earned him a star on the Hollywood Walk of Fame in 2003. Additionally, Yoakam has earned critical acclaim for acting roles in films including "Sling Blade" and "Panic Room." Most recently, he scored a #1 CMT video hit with "The Back Of Your Hand," from his 17th album, Population: Me.

Sales and Marketing contact:

John Marburger, President
Modern Foods
765-689-5198, ext. 21

Public Relations contact:

Janet Ady, President
Voltedge Marketing
608-345-2510