Dwight Yoakam's Bakersfield Biscuits™ brand has introduced its new Border Dips™ brand real cheese dips at selected Wal-Mart Supercenters. Wal-Mart Stores, based in Bentonville, Arkansas is the largest retailer in the world. It operates 1,615 Wal-Mart Supercenters nationwide; these stores combine grocery with general merchandise.
John Marburger, President of Modern Foods, said, "We are continuing to build our brand by creating new categories and breathing new life into existing categories that haven't seen true innovation in years." He adds, "Working with Dwight Yoakam has been a lot of fun. He is very creative and is always focused on making sure we provide a unique, high-quality experience for the consumer." (Modern Foods markets and distributes the Dwight Yoakam line of foods nationwide.)
Multiple Grammy Award-winning singer-songwriter/actor Dwight Yoakam is the creative force behind the ever-expanding line of Dwight Yoakam's Bakersfield Biscuits™ brand food products. His inspiration is his Granny Earlene, who made down-home quality foods for Dwight when he was a boy growing up in rural Kentucky. "I originally had these items made up for some friends of mine, and they liked ‘em so much, we had to keep on makin' ‘em!" says Yoakam.
Wal-Mart Supercenters are the first grocery store to offer the two new Border Dips™ brand real cheese dips. They are available in two flavors: Jalapeno Cheddar and Queso Blanco.
- The smooth, creamy Jalapeno Cheddar flavor Border Dips™ has an authentic cheese flavor because it's made with real cheese. In fact, real cheese is the first ingredient on the label. The Jalapeno cheese dip has true roasted jalapeno flavor not just the "hot" that these famous peppers are known for, but the rich flavor that comes from slow roasting.
- Enjoy the rich, creamy taste of Queso Blanco flavor Border Dips™. Made with real cheese, this cheese dip reflects the authentic taste of the Southwest. Perfect for snacks or as an ingredient in other meals, Border Dips™ can be served hot or cold and is mild enough for the whole family to enjoy. We bring out the true Mexican flavor in this product.
With Border Dips, ™ the great queso dip taste can be experienced at home instead of just at the local Mexican restaurant. Serving suggestions:
- Try Border Dips™ real cheese dips as they are with nachos, pretzels, or potato chips for a simple appetizer. For a healthier twist, dip raw cut vegetables such as carrots and broccoli into Border Dips™ real cheese dips.
- Heat up the Border Dips™ real cheese dips in a microwave and drizzle over tortilla chips for homemade nachos. Add tomatoes, black olives, refried beans and cooked chicken or beef for a satisfying family meal.
- Serve over vegetables such as broccoli, cauliflower and Brussels sprouts. Even kids will eat their vegetables when garnished with Border Dips™ real cheese dips!
- Mix Border Dips™ cheese dips into scrambled eggs as they are cooking to make your own Border Dips™ brand cheese omelets. For a special treat, serve Lanky Links™ precooked sausage links on the side for a complete meal.
Border Dips™ real cheese dips are available in the refrigerated service deli section across from the produce section in selected Wal-Mart Supercenters. They are packaged in resealable 12-ounce tubs.
Grammy Award-winning singer/songwriter Dwight Yoakam is known for hits such as "Guitars, Cadillacs," "Fast As You," and "Ain't That Lonely Yet" in the course of a remarkable career that has spanned two decades and earned him a star on the Hollywood Walk of Fame in 2003. Additionally, Yoakam has earned critical acclaim for acting roles in films including "Sling Blade" and "Panic Room." Most recently, he scored a #1 CMT video hit with "The Back Of Your Hand," from his 17th album, Population: Me.
Try all of Dwight Yoakam's Bakersfield Biscuits™ products: Chicken Lickin's Chicken Fries, Chicken Lickin's Buffalo Style Bites, Lanky Links Sausage Links, Platter Patties Sausage Patties, Boom Boom Shrimp, Border Shrimp and Border Dips.
Pictures can be found at Modern Foods Media.
For more information, please log on to: www.dwightyoakam.com; www.bakersfieldbiscuits.com and www.modernfoods.net.
Sales and Marketing Contact:
John Marburger, President
Modern Foods
765-689-5198, ext. 21
Johnmarb@aol.com
Public Relations Contact:
Janet Ady, President
Voltedge Marketing
608-310-9555, ext. 1
jady@voltedge.com
|
