Date:01-2005
Headline: Celebrities help marketers grab consumer's attention
By: Steven Hedlund

"Modern Foods of Peru, Ind., and country musician and actor Dwight Yoakam teamed up to market Boom Boom Shrimp, the first seafood item sold under Dwight Yoakam's Bakersfield Biscuits brand, which included buttermilk biscuits, chicken and pork sausage.

"It's been very successful," says John Marburger, the company's president.

Launched in early 2004 and now available at three of the nation's top five retailers, Buffalo-flavored Boom Boom Shrimp consist of about 42 breaded and par-fried shrimp in stand-up, resealable bags. This spring, Modern Foods will introduce new flavors of shrimp, including Southwestern-flavored Border Shrimp, adds Marburger."